![]() To beat the competition, you need an overall SEO strategy with meta tags in the middle. The problem is, there are billions of websites on the web and unless you’re writing about something very niche, there are probably thousands of other websites competing for the same traffic. Search Engine Optimization (SEO) is the process of ensuring your website is easily crawled and it’s value to the user is understandable to search engines. We’ve been throwing around the term SEO a lot, so before we continue, let’s get back to the basics. Try Similarweb for free How do meta tags help your SEO? Get the data you need to adapt to market changes and industry trends in an instant. ![]() Incorporate keywords into this meta tag to describe images on your website so they’re accessible to both search engines and visually impaired people. Alt text tag: A picture may be worth a thousand words, but not when it comes to image optimization.The current recommendation is not to include the meta keywords tag in your code, and it’s been effectively out of use for several years. You can tell Google your meta keywords, but not all search engines scan them because these words should already be in your title and description. Meta keywords: Meta keywords tags generally should host a list of the terms you’re optimizing your page for.Open graph tags: Have you seen what your website looks like on social media? The displayed image, title, and description are all defined as open graph meta tags in your website’s HTML code.This fixes SEO problems that can arise if you have duplicate content on the web. If the content is displayed multiple times on the internet, it’s important to note the original source. Canonical tag: This specifies the original source of the content on the website.This is important if you have an international audience and want people in different countries to view your website in their respective languages. Hreflang tags: This tag identifies the language and country of your website.Defining the viewport tells the internet browser how to display the page for an optimal user experience. This is important in today’s world because website visitors may be looking at your site from different devices, such as a computer or phone. Viewport meta tags: This tag tells Google about the size of the content on the page.For example, you may want your homepage indexed to show up, but a “Thank you for registering” page should be tagged “noindex” (meaning it won’t show up in the results). Robots meta tags: The robots meta tag tells search engines whether you want a page to show up in search results, or the links in it to be followed by the search engine.Your meta description should be unique for every page, be about 150-160 characters, and have a call-to-action to encourage click-through. Meta description: This should give more details about the content of the page.Many SEOs also include the site name at the end (i.e. Each page on your website should have a unique title that is about 50-60 characters. Like the title of a book or a movie, it should give search engines a general idea of what your page is about. Title: This is actually not a meta tag (it’s an HTML element), but often referred to as one, it is the title for your webpage. ![]() Here are some of the most important meta tags to tap: There are lots of different things you want to tell search engines about your website, so there are several different types of meta tags that help SEO and all have their own purposes. If someone searches Google for one of these terms, the search engine automatically knows your website is relevant based on the meta tags. You might use words like “best seller” or “crime thrillers” in your meta tags. They can be essential to your digital marketing strategy, as they help visitors find your website via search engines and encourage clicking.įor example, let’s say you’re a bestselling crime thriller author. Meta tags can be used for search engine optimization (SEO) by helping search engines understand and categorize your website pages. are keywords and short phrases that describe your webpage’s content. Searchers will see your title and meta description on the SERP (Search Engine Results Page). These tags are invisible to your website visitors, but show up in the code of your website. Simply put, meta tags are textual HTML tags that exist to provide information to search engines about the content of a web page. You could let the Google algorithm just try to figure it out on its own, but if you want quality traffic, you need to speak to Google in its own language: HTML. If you want more traffic, you need to tell Google and other search engines exactly what your website is about and why searchers would want to land on your page. “If you build it, they will come” may have been true in “Field of Dreams”, but it definitely doesn’t apply to your website.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |